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Product Management 101 - April2022

April 29 - July 31

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About the Course

Product Management 101 is an extensive course developed by the Give&Tech (NGO) and Becoming Product Managers community.

We designed this course to let you experience the role of a Product Manager and gain valuable skills in the Product, Data, UX and Strategy domains.  Lectures are held by leading Product Managers in the industry and combines theoretical knowledge alongside practical skills and exercises.

 

An important element of the course is weekly practice sessions with experienced product coaches and your course mates. These sessions will give you valuable feedback on your projects as you develop them. During this course you will also get a chance to meet the Non-profit organizations and see how this course impacts not just your personal career but drives a greater positive change around you.

 

This course will not make you a product manager (and we doubt any course can) but we strongly believe this is a great first step in the right direction.

 

 


90% of the proceeds are donated to nonprofit organizations

The other 10% helps us expand our activity


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Got Questions? We've Got Answers

The course begins on 29.04.22 and our final meeting will be on 31.07.22

Every Friday between 9:00-13:00, the students will learn about different parts in a Product Manager’s work from leading PMs in Israel’s leading tech companies.

Students will also practice what they learned with mentors in small groups and work on a final project to experience product work and feedback.

Overall, the course is about 70 hours total.

  • People actively looking for a Product Management position in the next 6 months
  • People not currently in a Product Management role
  • Minimum 2 years experience in the tech industry
  1. Initial application – Once registration opens, you will have 48 hours to submit your application.

Please note this doesn’t guarantee your place in the course, as we need to make sure applicants meet our minimum requirements for the course (you can see them under ‘Course Requirements’). 

  1. Application Review – We go over all applications and make sure they meet our course requirements.

Out of all viable candidates, we randomly select 50 participants who will receive an email to complete their course registration.

  1. Donate and secure your place – Once you receive an email from us, you will have 48 hours to complete the registration and secure your spot in the course. The ‘cost’ of the course is a donation with a set range of  ₪2500 – ₪5000. You will be able to choose how much you’d like to donate.

Should you not complete your registration within 48 hours, we will automatically move to the next applicant on the list to secure their place, regardless of when they applied to the course.

  1. Your donation – You can see the various charities we donate to in the ‘Who we donate to’ section of this page.

90% of your donation will be used to help these charities exist and support those in need, and 10% will go to Give and Tech’s operational costs.

  • Participate in at least 80% of the lectures and practice sessions
  • Be able to work in a group and present your work.
  • 12 Lectures by industry leading product managers
  • 12 Practice sessions in small groups led by a dedicated senior product manager
  • 3 Course exclusive meetups hosted by Israel’s top tech companies
  • 1 Final graduation project to prepare you for home assignments 
  • LinkedIn graduation certificate to include in your CV 
  • Special discounts for course graduates on advanced Product trainings

The association’s approach is that the donation is not a payment for the course (it is a donation and the course is a by-product), so there is no direct relationship between the number of sessions the student has had and one refund or another.

If we think the course is not for you after one or two meetings – we will return the full amount and check if it is possible to put someone else in your place.

We wish to give a fair chance to everyone, therefore the participation will be chosen randomly from the applications pool.

All course lectures, practice sessions and panels will be held in Hebrew only.

The sessions will be recorded and available for you to watch offline.

Who We Donate To

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Our Lecturers

Tommy Bar-Av

Founder & CEO at Magical • Forbes UNDER30 • We are hiring! magical.team/work

Yael Sharabi

Senior Director of Product Management at Tipalti – I’m hiring product managers Certificates

Hilla Bakshi

Human Accelerator | Super Connector | Tech Ecosystem Leader | Entrepreneur | Lecturer | Tahini Lover

Michelle Zucker

Head of Product – Mobile 🔹 Director of Product Management🔹 Product Management Mentor

Our Teaching Assistants

Tali Ash

Senior Product Manager at Microsoft 365 Defender

Course Staff

Program Leaders

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Course Syllabus

The Course schedule consists of 12 lectures delivered via online Zoom sessions. 

In the following week, students will have a practice session with their team coach in a small group to practice what they’ve learned. Students can also use our dedicated Slack channel for any questions or concerns. 

We strongly believe that practice makes perfect – you will have many hands-on exercises to help you implement the new concepts you’ll learn, including a final project where you will experience product work and present it to a panel of senior product managers.

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  • Welcome to PM 101!
  • What is Give&Tech?
  • Meet our Non profits
  • Product Management 101 by Ran Erez
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Problem Definition by Sagee Ben-Zedeff (Facebook)
  • Market Research by Shelly Shmorack (Aspectiva & Mozzarella Podcast)
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Know Your Customer Workshop by Tamar Schultz (Taboola)
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Data Driven Decision Making by Elena Levi (AppsFlyer)
  • Unique Value Proposition

What do our stakeholders think about working with us?

What are their challenges in working with PM’s?

What would they like us to know?

In this panel, we talk to our team in the office – we interview a designer, a developer, a marketing manager, Customer Service and QA – and hear from them about the PM role and how it relates to their day-to-day work.

This panel is face to face and will be hosted by one of Tel Aviv’s many tech product companies.

  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Metrics & Analytics by Yoav Yechiam (The Product Alliance)
  • Product Market Fit by Maayan Gotlib (Autodesk)
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • User Experience by Tal Florentin (Sammurai & UX Vision)

Led by Carmi Ahuvia (Citi innovation lab TLV)

  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Prioritization by Michelle Zucker (OurCrowd & Product Mentor)
  • Roadmapping by Tomer Fuss Sanderovich (Natural Intelligence)
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Specs & User Stories – lecture and workshop by Ran Erez and Max Reuveni

There are many different types of product management roles. Each company will define its positions differently – according to its product strategies, offerings, and customers.

The route to becoming a product manager is usually through other departments — sales, marketing, engineering, and project management. You will have some of the most relevant product management experience from your previous work.

In this exciting event, we will host different types of product managers from different types of companies. Each one of them will share his own experience, career path and of course- his thoughts about the necessary skills and knowledge to succeed in this role.

  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Go to Market by David Balsam (Melio)
  • Minimum Value Proposition by Jonathan Kahati (Microsoft)
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Succeeding In Your First PM Role by Ram Bercovitch (AppsFlyer)
  • Psychological Effects for PMs by Tom Urbach (Mine)
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • Stakeholder Management by Ilil Ben Shalom (Mine)
  • Networking for PMs by Hilla Bakshi (HaMeetupistiot & Women on Stage)
  • Zoom Caffe – 30 minutes before our first lecture, take this great opportunity to get to know and network with other students!
  • The Lean Human by Max Reuveni
  • Cracking the PM Interview by Ran Erez

Learn all the tips and tricks for your upcoming projects presentation!

Led by Rinat Gershfeld (Paroo.Pro)

Party time! Eat, drink and present your final project in an awesome event hosted by one of Tel Aviv’s many tech product companies.

And of course, receive your graduation certificate!

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