The Journey to PMM The third Give&Tech session included two lectures about market research by Rony Vexelman, VP of Marketing at Optimove and value selling by Guy Zelig, Senior Product Marketing Manager at AppsFlyer.   Sometimes companies and organizations come up with an idea for a new product, which on...

Be a pro. Volunteer in Your Field. Make an Impact. How many roads must a man walk down before making a social impact? Does theology play a role in it? What the heck is skilled volunteering? And what does Wikipedia have to do with anything?   It’s a couple of...

How to Find a Mentor and Take Your Career to the Next Level Table of Contents Going through your professional journey can be challenging, especially if you are starting in a new field or got promoted to a role that requires different skills. Having a relationship with someone more experienced...

Useful Tips for Becoming a Successful Product Marketing Manager Table of Contents One of the most recognizable trends in recent years is the rise of Product Marketing. Companies began noticing a growing gap in the intersection between products and how their value is communicated outward, so demand for Product marketers...

How to change roles in your current company Table of Contents You have decided to change your career. You may have found a new passion or hit a plateau in your current role. Whatever the reason, making a change can initially seem daunting and challenging. But one approach to this...