Product Marketing course:
Elevate your career to new levels
Join us for a transformative journey to kickstart your product marketing career!
With this one of a kind course, you will:
- Master all essential topics for excelling in your Product Marketing career
- Acquire hands-on experience to elevate your skills significantly
- Engage with Product Marketers and esteemed lecturers from top organizations
- Access the templates and tools utilized by our lecturers in their daily roles
- Obtain a prestigious Give & Tech certification, highly esteemed in the industry
The course will be held on
15/5 - 10/7,
at 7-9pm, with F2F meetings being longer.
Sign up closed - join us next time!
Learn from industry experts:
Meet the speakers:
![](https://giveandtech.org.il/wp-content/uploads/2024/03/Eyal-WZ-3-8K-scaled-e1711958728335-287x300.jpg)
Eyal Webber-Zvik
Vice President Product Marketing and Strategic Alliances at Cato Networks
![Jordana Mozer](https://giveandtech.org.il/wp-content/uploads/2024/03/Jordana-Mozer-300x300.jpeg)
Jordana Mozer
VP Revenue Marketing at WalkMe
![Tomer Zuker](https://giveandtech.org.il/wp-content/uploads/2024/03/Screenshot-2024-03-31-131411-e1711880161120-300x285.png)
Tomer Zuker
VP Marketing at D-ID
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dorit-Ofir-Turpaz-300x300.jpeg)
Dorit (Ofir) Turpaz
Product Marketing Leader at monday.com
![Jeremie Guedj](https://giveandtech.org.il/wp-content/uploads/2024/04/Jeremie-Guedj-300x300.jpeg)
Jeremie Guedj
Senior Product Manager at Meta
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Gaston-Rendelstein-300x300.jpeg)
Gaston Rendelstein
Director of Product Marketing at AppsFlyer
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Asaf-Shevach-300x300.jpeg)
Asaf Shevach
Director of Product Marketing at Lusha
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dorit-Oren-Israeli-new-300x300.jpeg)
Dorit Oren Israeli
Director of Product Marketing at SysAid
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dar-Bonn-Eckhaus-300x300.jpeg)
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
![](https://giveandtech.org.il/wp-content/uploads/2022/04/1609396805312-e1721915590901-300x300.jpeg)
Ran Erez
Product Lead at monday.com
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Shachar-Rimer-300x300.jpeg)
Shachar Rimer
Product Marketing Manager at Guardio
![Bella Shakhnovich](https://giveandtech.org.il/wp-content/uploads/2024/04/Bella-Shakhnovich-300x300.jpeg)
Bella Shakhnovich
Senior Product Marketing Manager at Remitly
![Gal Assaraf](https://giveandtech.org.il/wp-content/uploads/2024/05/Gal-Assaraf.jpeg)
Gal Assaraf
Talent Acquisition Manager at WalkMe
![Luna Froumine](https://giveandtech.org.il/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-06-at-13.51.45_47fbaa52-202x300.jpg)
Luna Froumine
Head of Cloud Marketing at Amdocs
![](https://giveandtech.org.il/wp-content/uploads/2024/03/Eyal-WZ-3-8K-scaled-e1711958728335-287x300.jpg)
Eyal Webber-Zvik
Vice President Product Marketing and Strategic Alliances at Cato Networks
![Jordana Mozer](https://giveandtech.org.il/wp-content/uploads/2024/03/Jordana-Mozer-300x300.jpeg)
Jordana Mozer
VP Revenue Marketing at WalkMe
![Tomer Zuker](https://giveandtech.org.il/wp-content/uploads/2024/03/Screenshot-2024-03-31-131411-e1711880161120-300x285.png)
Tomer Zuker
VP Marketing at D-ID
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dorit-Ofir-Turpaz-300x300.jpeg)
Dorit (Ofir) Turpaz
Product Marketing Leader at monday.com
![Jeremie Guedj](https://giveandtech.org.il/wp-content/uploads/2024/04/Jeremie-Guedj-300x300.jpeg)
Jeremie Guedj
Senior Product Manager at Meta
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Gaston-Rendelstein-300x300.jpeg)
Gaston Rendelstein
Director of Product Marketing at AppsFlyer
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Asaf-Shevach-300x300.jpeg)
Asaf Shevach
Director of Product Marketing at Lusha
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dorit-Oren-Israeli-new-300x300.jpeg)
Dorit Oren Israeli
Director of Product Marketing at SysAid
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dar-Bonn-Eckhaus-300x300.jpeg)
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
![](https://giveandtech.org.il/wp-content/uploads/2022/04/1609396805312-e1721915590901-300x300.jpeg)
Ran Erez
Product Lead at monday.com
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Shachar-Rimer-300x300.jpeg)
Shachar Rimer
Product Marketing Manager at Guardio
![Bella Shakhnovich](https://giveandtech.org.il/wp-content/uploads/2024/04/Bella-Shakhnovich-300x300.jpeg)
Bella Shakhnovich
Senior Product Marketing Manager at Remitly
![Gal Assaraf](https://giveandtech.org.il/wp-content/uploads/2024/05/Gal-Assaraf.jpeg)
Gal Assaraf
Talent Acquisition Manager at WalkMe
![Luna Froumine](https://giveandtech.org.il/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-06-at-13.51.45_47fbaa52-202x300.jpg)
Luna Froumine
Head of Cloud Marketing at Amdocs
Our students said it best…
The course staff:
Program lead & Marketing owner
Program lead & Content owner
Operations
owner
Operations & Marketing
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Aviv-Braun-e1711960449383-300x298.jpeg)
Aviv Braun
Senior Digital Marketing Manager at Adcore
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dar-Bonn-Eckhaus-300x300.jpeg)
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
![Marina Gold Kalantarov](https://giveandtech.org.il/wp-content/uploads/2024/03/WhatsApp-Image-2024-03-29-at-14.58.27_e73a69c7-300x300.jpg)
Marina Kalantarov
Community Manager at PMM Collective
![](https://giveandtech.org.il/wp-content/uploads/2024/03/Lital-Dinchman-300x257.jpeg)
Lital Dinchman
Freelance Digital Marketing Manager & UX UI
The course staff:
Program lead & Marketing owner
Program lead & Content owner
Operations
owner
Operations & Marketing
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Aviv-Braun-e1711960449383-300x298.jpeg)
Aviv Braun
Senior Digital Marketing Manager at Adcore
![](https://giveandtech.org.il/wp-content/uploads/2023/04/Dar-Bonn-Eckhaus-300x300.jpeg)
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
![Marina Gold Kalantarov](https://giveandtech.org.il/wp-content/uploads/2024/03/WhatsApp-Image-2024-03-29-at-14.58.27_e73a69c7-300x300.jpg)
Marina Kalantarov
Community Manager at PMM Collective
![](https://giveandtech.org.il/wp-content/uploads/2024/03/Lital-Dinchman-300x257.jpeg)
Lital Dinchman
Freelance Digital Marketing Manager & UX UI
Meetings will be held between 7-9pm, with F2F meetings being longer.
- 15.05.24 | In-person : Introduction to product marketing, exploring roles and responsibilities and what a day in a life looks like.
- 22.05.24 | Zoom : Performing market research and harnessing AI to your advantage.
- 29.05.24 | In-person : Building your ideal customer profile, step by step and Workshop focusing on selling products people would like to buy using the JTBD framework.
- 05.06.24 | Zoom : Mastering Go-to-Market strategy: Understanding product messaging and positioning.
- 09.06.24 | Zoom : The PMM collaboration with product teams.
- 19.06.24 | Zoom : Deep dive into the user experience, customer journeys and PLS vs. PLG.
- 26.06.24 | Zoom : The PMM collaboration with sales teams.
- 03.07.24 | Zoom : Practice makes perfect: Collaborating in teams on the final project with guidance from industry experts.
- 10.07.24 | In-person : Getting the job and excelling in it.
- What is the program schedule?
The course starts on 15.05.24, and the final session is scheduled for 10.07.24.
Meetings will be held between 7-9pm, with F2F meetings being longer.
- What are the attendance requirements?
To receive a graduation certificate, students must attend at least 80% of the lectures, minimum 7 out of 9 classes. Students can also watch classes on demand.
- What practical aspects does the course offer?
The final project involves group work to practice the content taught. Each group will be guided by an experienced Product Marketer. This isn’t a must, but it’s highly recommended for students keen to get hands-on with actual PMM work.
- How much does the course cost?
Private students can donate course fee anywhere in between ₪1,100 to ₪2,150, and business students between ₪1,900 to ₪2,900.
90% of the program’s proceeds will be donated by Give&Tech to other NPOs, while the remaining 10% will support future initiatives.
- What is the cancellation and refund policy?
Donations are non-refundable after the 2nd lecture, and cancellations thereafter will not be reimbursed.
- What is the program language?
Lectures will primarily be conducted in Hebrew, while reading materials will predominantly be in English.