PM 101 - November 2022

November 27 - March 16

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About the Program

PM101 is an intensive Product Management training program that combines weekly lessons taught by industry-leading experts, with weekly coaching sessions in small groups – led by Senior PMs, to apply what you’ve learned hands-on!

This program was designed to help you learn and experience the PM position, and gain valuable skills in the Product, Data, UX, and Strategy domains.

An extensive 3 weeks long final project wraps everything up, giving our students a glimpse of actual product work and the product hiring process.

With PM101 – your professional training impacts more than just your career – it drives a positive change in the world we live in. 90% of the program income is donated to local NPOs, which you will meet throughout the program in one of our 4 exclusive meetups hosted by leading tech companies.

This program won’t make you a product manager (and we doubt any training will), but it’s one of the best first steps you can take in the right direction.

Everything you need to know

The course begins on 27.11.22 and our final meeting will be on 16.03.23

06.11.2022 – Sunday 20:00 Private students application period.
08.11.2022 – Tuesday 20:00 Private students application deadline.
13.11.2022 – Sunday private students acceptance notices will be emailed 

* B2B applications will be open until 24.11.2022, and will be managed separately.

Zoom lectures will be held every Friday 09:00 – 13:15.
Small group (5-6 students) zoom coaching sessions will be held Tuesday – Thursday, after 19:00, and will be 60-90 minutes long.

In-person meetups:
27.11.2022 – Sunday 18:30 Class Kick-Off Meetup
26.12.2022 – Monday 18:30 Problem Solving
06.02.2023 – Tuesday 18:30 Course Project Kick-off
16.03.2023 – Thursday 18:30 Class Graduation Meetup

* In-person Meetups will be hosted by leading tech companies in the Tel Aviv area.

The program includes a total of 85 hours of training over 15 weeks.

  • You should be actively looking for a first Product Management position or planning to do so right after graduating from the program.

  • You shouldn’t already be working as Product Manager.

  • You should have a minimum of 2 years of experience in the tech industry.

  • Business students are exempt from the minimal requirements

  1. Initial application
    Application opens Thursday 06.11.2022 – 20:00, and will stay open for 72 hours until Sunday 08.11.2022 – 20:00.

    You will be required to input your contact details, linkedin profile, and intended donation, as well as answer the following questions:

    • Why do you want to be a PM?
    • How would you explain the PM’s role to your grandmother?
    • How have you learned about Product Management so far?

    * Please note this doesn’t guarantee your spot on the program, as we need to make sure all applicants meet the minimal requirements.
    * Your intended donation will not affect your chances to be accepted to the program at this stage!

  2. Applications review
    Our staff will filter out the applications that don’t meet the minimal requirements, as defined above. We’ll then review the valid applicant’s answers to the open questions, and their LinkedIn profiles, and invite the top 45 applicants to complete their application to the program (via email).
    All applicants should receive their program application status by 13.11.2022.


  3. Donate and secure your place
    The 45 applicants selected will have 48 hours (until 15.11.2022, 20:00) to complete their registration, by making their donation, in order to secure their spots in the program.
    Applicants who fail to complete their registration in time will vacant their spots for the applicants in the waiting list.
    Private students donations will range between ₪3,500 – ₪5,000.
    Business students donations are ₪8,500.

  1. The waiting list
    Valid applicants who met the minimal requirements, which did not rank within the top 45 applications to be initially accepted – will automatically be placed on the Waiting List. Available spots will be offered to waiting list applicants as they become available, until the end of the 2nd week of the program.
Students are allowed to miss up to 3 lecture sessions and 2 group coaching sessions, at most.

Students who don’t meet this requirement for any reason – will not be allowed to continue or graduate the program.

Most lectures will be recorded for student use only, and we kindly request you respect our lecturers IP and refrain from sharing their recorded sessions or any other lecture materials outside the program.
Coaching sessions will be recorded at the sole discretion of the team coach.

In person meetups or in person coaching sessions are not mandatory, but are highly recommended. They will not be recorded, but may be broadcasted live.

  • Come to sessions prepared, with homework ready.

  • Actively participate in the group coaching sessions.

  • Keep your camera on and your microphone muted throughout all sessions.

  • Fill out feedbacks after every session.
    Students who miss more than 3 feedback forms for sessions that they attended throughout the program – will not be allowed to continue or graduate the program.

The final project will be kicked off in our 3rd meetup – 08.02.2023, 18:30.

It will be done in pairs, testing your team work – as well as your knowledge. Outputs must meet their defined scope of work and expected level of quality to qualify for successful graduation. 

Deliverables expected include:

  • Detailed project deck

  • 10 min pitch deck

  • Spec document

  • Wireframe  

  • 23 Lectures by industry leading product managers
  • 7 Practice sessions in small groups led by a dedicated senior product manager
  • 4 Course exclusive meetups hosted by Israel’s top tech companies
  • 1 Final graduation project to prepare you for home assignments

Students who successfully meet all of the requirements above will qualify to graduate the program, and will receive a graduation certificate, as well as join our newly forming graduates community for exclusive perks and discounts on further Product training.

Students are required to donate between ₪3,500 – ₪5,000 to Give&Tech to complete their applications to the program. 90% of the program donations will be donated by Give&Tech’s to other NPOs. The remaining 10% will be used to help expand our future impact. 

Check out our Portfolio page to learn more about the causes we support!

Donations will not be refunded after 16.12.2022 (the 3rd day of lectures).
Cancellations for any reason after that time will not be refunded.

Lectures, group coaching sessions and meetups will mostly be held in Hebrew.
Reading materials, decks and written program correspondence will mostly be done in English. 


  • Welcome to PM101!
  • What is Give&Tech?
  • Meet our Non profits
  • Meet your team
  • Course logistics & engagement
  • It’s all about assumptions and validations.
  • Working top to bottom AND bottom to top.
  • Tips for Becoming PMs.
  • Understanding the problem
  • Defining the product scope (where one product ends, and another one should begin)
  • Crafting a great Problem Statement
  • Understanding the problem
  • Defining the product scope (where one product ends, and another one should begin)
  •  Crafting a great Problem Statement
  • Understanding the market
  • Scoping out the competition
  • Turning market data into a product strategy
  • Identifying the stakeholders
  • Segmentation and Cohorts – deciding where to start 
  • Defining the ICP – and how it impacts the product strategy
  • Breaking down the user journey (and creating a shareable output)
  • Mapping the user needs and wants
  • Effective user Interviews (The Mom Test)
  • Maximum impact – minimum hassle 
  • Creative thinking & Brainstorming 
  • Thinking simple
  • Effective group thinking
  • Viable and feasible 
  • Narrowing down the options 
  • Many different ways to solve problems 
  • 10X principle – finding a unique differentiator
  • Why do we measure
  • How do we measure (validation hierarchy)
  • Prioritize what you want to measure
  • Turning data into insights
  • Having a compass (mission, values, goals, North Star Metric)
  • R/ICE
  • Multidimensional weighted tables
  • MVP as a validation process
  • Defining an MVP (Hypothesis, validation method, metrics, risks)
  • Going smaller
  • Defining “success”
  • KPIs and OKRs 
  • Measuring the right things
  • Defining metrics for a feature
  • Tracking metrics over time
  • Analytics platforms 101
  • What’s “UX” and when does it apply
  • Basics of UX thinking for PMs
  • Working with Designers
  • What’s “UX” and when does it apply
  • Basics of UX thinking for PMs
  • Working with Designers
  • It’s all about getting a clear message across
  • Adapt your output to its user
  • Using user stories to convey the message
  • Spec examples
  • Business models 
  • Strategy vs. Tactics
  • Product Led Growth
  • Creating visual outputs
  • Visualizing numbers for better understanding
  • Tools of the trade
  • Mapping the actors
  • Understanding the motives
  • Managing your manager
  • Agile, Scrum, sprints and Kanban
  • CI/CD and Release Management
  • QA, sanity and gradual releases
  • Improving your CV
  • Excelling the interview
  • Tackling home assignments
  • Tips for faster onboarding
  • Understanding your role and responsibilities
  • Knowing when to ask for help
  • The right use of a pitch deck
  • Effective time management
  • How to prepare for a presentation
  • Creating the “WOW” factor

Our Lecturers

Yuval Ariav

Founder at Fundbox and Symbol · Adj. Professor at Columbia

Our Teaching Assistants

Program Staff

Tal Rath

Founder of Communova | Industry Relations Manager, PM101

May Avital

Co-Founder FoodTech BGU | Social Media Manager, PM101

Aviv Tsumi

Product Manager at Ermetic | Technical Operation Manager, PM101

Hadas Makovsky

Customer Success Manager at Browsi | Technical Operation Manager, PM101

Adam Nevo

Co-Founder and CEO at ThemisCare | Industry Relations Manager, PM101

Hadas Dahary

Public Relations Inquiry Officer at Psagot | Industry Relations Manager, PM101

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