Product Marketing 101 course:
Elevating you towards your dream career
PMM101 gives you the knowledge, tools, and network
to move your career forward and excel.
Boost Your Skills & Career
Learn From Israel's Top PMMs
Expand Your Network
Give Back With Purpose
With this one of a kind course,
you will:
- Master all essential topics for excelling in your Product Marketing career
- Acquire hands-on experience to elevate your skills significantly
- Network with Product Marketers and esteemed lecturers from top organizations
- Receive the templates and tools utilized by our lecturers in their daily roles
- Obtain a prestigious Give & Tech certification, highly esteemed in the industry
The course will be held on
04/06 - 30/7,
at 7-9pm, with F2F meetings being longer.
Sign up closes in:
- 00Days
- 00Hours
- 00Minutes
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Learn from industry experts from:
Meet the speakers:
Ayelet Mechany
Product Marketing & Education Team Lead at Similarweb
Dorit (Ofir) Turpaz
Product Marketing Leader at monday.com
Gaston Rendelstein
Director of Product Marketing at AppsFlyer
Asaf Shevach
Director of Product Marketing at Lusha
Dorit Oren Israeli
Director of Product Marketing at SysAid
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
Boaz Avigad
Sr. Director of Product Marketing at Perimeter 81, a Check Point Company
Erez Zundelevich
Product Marketing Lead at Fiverr Business
Daniela Soibelman
Product Marketing Team Lead at Elementor
Ran Erez
Product Lead at monday.com
Shachar Rimer
Product Marketing Manager at Guardio
Yarin Lerer
Product team lead at Guesty | PM101 Course manager
Bella Shakhnovich
Senior Product Marketing Manager at Remitly
Ayelet Mechany
Product Marketing & Education Team Lead at Similarweb
Dorit (Ofir) Turpaz
Product Marketing Leader at monday.com
Gaston Rendelstein
Director of Product Marketing at AppsFlyer
Asaf Shevach
Director of Product Marketing at Lusha
Dorit Oren Israeli
Director of Product Marketing at SysAid
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
Boaz Avigad
Sr. Director of Product Marketing at Perimeter 81, a Check Point Company
Erez Zundelevich
Product Marketing Lead at Fiverr Business
Daniela Soibelman
Product Marketing Team Lead at Elementor
Ran Erez
Product Lead at monday.com
Shachar Rimer
Product Marketing Manager at Guardio
Yarin Lerer
Product team lead at Guesty | PM101 Course manager
Bella Shakhnovich
Senior Product Marketing Manager at Remitly
Who is PMM101 for?
Marketers exploring the PMM career path
PMMs looking to grow their skills
Aspiring PMMs seeking real experience
Professionals expanding product-market skills
Our students said it best…
Hurry up! Sign-ups closes in...
How does this work?
- Fill in your details to ask to sign up, spots go fast
- Be accepted and complete the payment process
- That's it! Get ready to become PMM masters
Meetings will be held between 7-9pm, with F2F meetings being longer.
04.06.25 | In-person: Introduction to product marketing, exploring roles and responsibilities, and what a day in a life looks like. Includes group introductions.
11.06.25 | Zoom: Mastering Go-to-Market strategy: Understanding product messaging and positioning, and defining success using OKRs and KPIs.
18.06.25 | In-person: Building your ideal customer profile, step by step. Workshop focusing on selling products people would like to buy using the JTBD framework.
25.06.25 | Zoom: Performing market research, competitive analysis, and conducting effective customer interviews.
02.07.25 | Zoom: The PMM collaboration with product teams, and the role of PMMs across the product life cycle.
09.07.25 | In-person: Deep dive into the user experience, customer vs. user journeys, and PLS vs. PLG. Workshop on accelerating adoption and retention.
16.07.25 | Zoom: The PMM collaboration with sales teams. Building compelling sales collateral and enablement tools.
23.07.25 | Zoom: Practice makes perfect: Collaborating in teams on the final project with guidance from experienced PMMs.
30.07.25 | In-person: Getting the job and excelling in it. Includes student presentations, a PMM career panel, and course wrap-up.
- What is the program schedule?
The course starts on 04.06.25, and the final session is scheduled for 30.07.25.
Meetings will be held between 7-9pm, with F2F meetings being longer.
- What are the attendance requirements?
To receive a graduation certificate, students must attend at least 80% of the lectures. Students can also watch classes on demand.
- What practical aspects does the course offer?
The final project involves group work to practice the content taught. Each group will receive guidance by an experienced Product Marketer. This isn’t a must, but it’s highly recommended for students keen to get hands-on with actual PMM work.
- Will recordings of meetings be available?
Yes! recordings will be available for one month after the final meeting.
- What is the cancellation and refund policy?
Donations are non-refundable after the 2nd lecture, and cancellations thereafter will not be reimbursed.
- What is the program language?
Lectures will primarily be conducted in Hebrew, while reading materials will predominantly be in English.
The course staff:
Marketing Manager
Founder & Program lead
Program lead & Content owner
Operations Manager
Avital Blacharovitch
Freelance Marketing & Content Consultant
Aviv Braun
Product Marketing Manager at Fiverr Pro
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
Shani Azar
Customer Success Manager | Community network
The course staff:
Operations Manager
Program lead & Content owner
Founder & Program lead
Marketing Manager
Shani Azar
Customer Success Manager | Community network
Dar Bonn Eckhaus
Senior Product Marketing Manager at WalkMe
Aviv Braun
Product Marketing Manager at Fiverr Pro
Avital Blacharovitch
Freelance Marketing & Content Consultant
Course starts in:
90% of donations go to helping Israeli society 
