Product Management

Where UX meets Data

product_ux

Start date

Aug 30, 2019

5 Fridays

09:30-13:00

600-1000 NIS

You choose

WeWork Toha

London Ministore
Tel Aviv

Start date

Aug 30, 2019

5 weeks

09:30-13:00

600-1000 NIS

You choose

WeWork Toha

London Ministore
Tel Aviv

Workshop Brief

On the course of 5 sessions, we’ll introduce PMs to the methodology of UX and Data tools in order to build better products. We believe that true magic comes at the meeting point of UX and Data and will try to give our students better tools to make that magic happen. We believe true learning comes with practice, so each session will have the same format of: Learn, Practice, Present <-> Get Feedback.

Who Can Join Us

This workshop is aimed for PMs with up to 2 -year experience, that already know the basics and are interested in broadening their horizons and change the way they look at the profession.

Our Lecturers

I have been working as UX professional and Product management since 2003. I graduated as BA in Interaction Design from the HKU, Netherlands and MA in Interactive multimedia. Today, alongside my work as UX Team leader in Trax, I serve as a mentor for startups in Google Launchpad initiative, teach in several institutes (Netcraft academy, Technion institute, Israel Academic College and others) and member of the steering committee of UXI - Israel user experience organization

Yishai Cohen
UX team lead @Trax, connecting people and technology, making sure products are loved by their users.

Daphna Salzer

Daphna Salzer is the Director of UX at PandoLogic. She specializes in distilling data into an elegant, intuitive user experience. Her experience spans from wayfinding systems in the physical world through commercial websites and complex systems in the online universe — all this in a little more than six years. As a Community Manager of WE (Women Experience), there’s a good chance of bumping into her in any of WE’s events. Lastly, she loves fancy coffee and eureka moments.

Daphna Salzer
Director of UX at PandoLogic. Specializes in distilling data into an elegant, intuitive user experience.

Omri Spiegel is Business Analyst supporting the monetization department in one of the biggest and most successful app-game companies in the world, MoonActive. Omri covers the end-user experience in several aspects and specializes in the gaming industry, as well as the online B2B and B2C business services, providing quantitative and qualitative analysis on the web, tablets, and handset markets. Omri holds a Master’s degree in Cancer research which he encountered the challenging world of big data and guided him, through Product and Marketing Analytics to the role he participates today.

Omri Spiegel
Business Analyst at MoonActive, specializes in the gaming industry, as well as the online B2B and B2C business services.

Innovation operations and management adviser. Helping leaders organize and streamline organizational or market-oriented innovations in products, services and technology development. Member of the Google Developer Expert program for Product Strategy and design, during its entire lifetime. Certified Google Design-Sprint Master. With a background in SW development, product design and entrepreneurship, Yorai integrates all creative practices into a consistent holistic approach to product innovation management. Co-Founder and head of products at Defensoft and Ridartech. Mentor at Google Launchpad accelerators in Israel and Europe.

Yorai Gabriel
Innovation Management and Innovation Operations Expert, Helping innovation leaders align strategy and execution, and manage creativity at scale.

Chava Rotman is the VP Products at Compedia. Passionate about EdTech, she continuously explores new ways to use the power of technology to make a difference for learners of all ages. Chava has led the development of advanced learning solutions in diverse learning contexts. Chava believes in direct dialog with the users to create engaging and effective user centered products.

Chava Rotman
VP Product at Compedia, specializes in building engaging and effective edtech products

Tamir joined Booking.com about two years ago and has more than twelve years of experience in technical and product leadership roles in both large corporations and small startups. Tamir is currently working on several personalization topics and leading a team focused on enhancing Booking.com cross-sell experience using the latest AI techniques. Tamir is passionate about e-commerce, gamification, and using ML for solving customer problems and improving the customer experience.

Tamir Lahav
Product Leader, Data Science & Machine Learning at Booking.com

I have been working as UX professional and Product management since 2003. I graduated as BA in Interaction Design from the HKU, Netherlands and MA in Interactive multimedia. Today, alongside my work as UX Team leader in Trax, I serve as a mentor for startups in Google Launchpad initiative, teach in several institutes (Netcraft academy, Technion institute, Israel Academic College and others) and member of the steering committee of UXI - Israel user experience organization

Yishai Cohen
UX team lead @Trax, connecting people and technology, making sure products are loved by their users.

Daphna Salzer

Daphna Salzer is the Director of UX at PandoLogic. She specializes in distilling data into an elegant, intuitive user experience. Her experience spans from wayfinding systems in the physical world through commercial websites and complex systems in the online universe — all this in a little more than six years. As a Community Manager of WE (Women Experience), there’s a good chance of bumping into her in any of WE’s events. Lastly, she loves fancy coffee and eureka moments.

Daphna Salzer
Director of UX at PandoLogic. Specializes in distilling data into an elegant, intuitive user experience.

Omri Spiegel is Business Analyst supporting the monetization department in one of the biggest and most successful app-game companies in the world, MoonActive. Omri covers the end-user experience in several aspects and specializes in the gaming industry, as well as the online B2B and B2C business services, providing quantitative and qualitative analysis on the web, tablets, and handset markets. Omri holds a Master’s degree in Cancer research which he encountered the challenging world of big data and guided him, through Product and Marketing Analytics to the role he participates today.

Omri Spiegel
Business Analyst at MoonActive, specializes in the gaming industry, as well as the online B2B and B2C business services.

Innovation operations and management adviser. Helping leaders organize and streamline organizational or market-oriented innovations in products, services and technology development. Member of the Google Developer Expert program for Product Strategy and design, during its entire lifetime. Certified Google Design-Sprint Master. With a background in SW development, product design and entrepreneurship, Yorai integrates all creative practices into a consistent holistic approach to product innovation management. Co-Founder and head of products at Defensoft and Ridartech. Mentor at Google Launchpad accelerators in Israel and Europe.

Yorai Gabriel
Innovation Management and Innovation Operations Expert, Helping innovation leaders align strategy and execution, and manage creativity at scale.

Chava Rotman is the VP Products at Compedia. Passionate about EdTech, she continuously explores new ways to use the power of technology to make a difference for learners of all ages. Chava has led the development of advanced learning solutions in diverse learning contexts. Chava believes in direct dialog with the users to create engaging and effective user centered products.

Chava Rotman
VP Product at Compedia, specializes in building engaging and effective edtech products

Tamir joined Booking.com about two years ago and has more than twelve years of experience in technical and product leadership roles in both large corporations and small startups. Tamir is currently working on several personalization topics and leading a team focused on enhancing Booking.com cross-sell experience using the latest AI techniques. Tamir is passionate about e-commerce, gamification, and using ML for solving customer problems and improving the customer experience.

Tamir Lahav
Product Leader, Data Science & Machine Learning at Booking.com. Customer-focused, results-oriented, and collaborative leader with an entrepreneurial mindset and over 12 years of experience in technical and product leadership roles in both large corporations and small startups.

Who we donate to

Schedule

30
August
2019, Friday

We’ll learn how to take a business problem and transform it to a wireframe using US methodologies.
And of course we’ll practice 🙂

6
September
2019, Friday

We’ll learn how to take a wireframe and plan usability testing as well as our data tracking strategy.
And of course we’ll practice 🙂

13
September
2019, Friday

Yorai is coming back to Give & Tech with a new topic. We’ll learn about Design Sprints which is one of the industry’s hottest topics in the past year.
And of course, we’ll practice 🙂

20
September
2019, Friday

Chava is coming back to Give & Tech with her lecture on lessons she learned while designing her product, how to ask the right questions and how to match the solutions to the answers.
Of course.. We’ll practice 🙂

27
September
2019, Friday

Tamir is coming back with his lecture on A/B testing culture in the organization and how to build a whole strategy.
Of course.. We’ll practice 🙂

Special price for early birds until 10.10.2020 🚀

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