Marketing’s Latest Trend: The Ways Product Marketing Makes Your Career Skyrocket
This post explores the unique personality that makes a creates a successful Product Marketing career. Learn if you have what it takes!
Throwback: the PMM 101 course
Transitioning from corporate upheaval to professional growth, Give & Tech’s PMM 101 course became my beacon. With a hunger for strategy and market mastery, I dived in. Today, armed with refined storytelling and market insight, I navigate diverse landscapes with ease.
Finding and Defining Your Business’s Ideal Audience Through Segmentation
Unlock the potential of your business by mastering audience segmentation. This guide explores essential techniques for identifying and defining your ideal audience, ensuring your marketing strategies effectively meet their unique needs.
The Lemonade Test: How to Generate Buzz Around Your Brand
Discover how to create a buzz around your brand by evoking powerful emotions and crafting unforgettable experiences. This guide reveals the secrets of emotional copywriting and strategic audience engagement to transform potential customers into enthusiastic advocates.
Navigating the Shift to First-Party Data in Digital Marketing
Explore the shift to first-party data in digital marketing, discovering how to effectively collect, use, and benefit from this reliable information source. This guide highlights the importance of relevance and personalization, paving the way for improved marketing strategies.
Be a pro. Volunteer in Your Field. Make an Impact.
Be a pro. Volunteer in Your Field. Make an Impact. How many roads must a man walk down before making a social impact? Does theology play a role in it? What the heck is skilled volunteering? And what does Wikipedia have to do with anything? It’s a couple of weeks into my new role, […]
How to Find a Mentor and Take Your Career to the Next Level
How to Find a Mentor and Take Your Career to the Next Level Table of Contents Going through your professional journey can be challenging, especially if you are starting in a new field or got promoted to a role that requires different skills. Having a relationship with someone more experienced than you can significantly boost […]
Useful Tips for Becoming a Successful Product Marketing Manager
Useful Tips for Becoming a Successful Product Marketing Manager Table of Contents One of the most recognizable trends in recent years is the rise of Product Marketing. Companies began noticing a growing gap in the intersection between products and how their value is communicated outward, so demand for Product marketers is higher than ever. While […]
How to Change Roles in Your Current Company
How to change roles in your current company Table of Contents You have decided to change your career. You may have found a new passion or hit a plateau in your current role. Whatever the reason, making a change can initially seem daunting and challenging. But one approach to this transition could significantly improve your […]
Understanding Data Metrics & Common Mistakes to Avoid
Uncover how to navigate the complex world of data metrics in digital marketing, avoiding common pitfalls and leveraging insights to drive success. This guide demystifies key metrics and demonstrates how to turn data into actionable stories.