AI 4 PMs
Learn how to build AI based products in 8 weeks from industry’s top experts while contributing society
A program designed for experienced Product Managers who are excited to level up as AI Product Managers
About the course
AI4PMs is a high-impact course designed to turn product managers into confident, AI-savvy leaders. You’ll learn exactly how to leverage AI to accelerate discovery, improve decision-making, and build smarter products, without needing a technical background. Walk away with practical tools, real-world frameworks, and the skills to drive AI innovation in your daily work.
What will you do?
Product managers with at least 2 years of practical experience or equivalent.
Familiarity with basic statistics is required.
Recommended to have a technical background.
What will you learn?
- Machine learning basics
- Data science principles
- Supervised and unsupervised learning
- Model evaluation metrics
- NLP
- Generative AI
- LLMs
- Product management practices in the AI field
- Ethical dilemmas leading AI products
- Career path as AI Product Manager
Things you should know
Starting on January 6 to Fabruary 24, the program will last for 8 weeks, every Tuesday evening between 19:00-21:00.
It is an online zoom based program, except for 3 meetups, the first and the last and one during the course that will be held F2F.
The program will be held in Hebrew.
90% of the proceeds are donated to nonprofit organizations
The other 10% helps us expand our activity
Got Questions? We've Got Answers
Starting on January 6 to Fabruary 24 , the program will last for 8 weeks, every Tuesday evening between 19:00-21:00.
It is an online zoom based program, except for the first last and middle meetings that will be held F2F.
Product managers with at least 2 years of practical experience or equivalent.
Familiarity with basic statistics is required.
Recommended to have a technical background.
- Initial application – Once registration opens, you will have 48 hours to submit your application.
Please note this doesn’t guarantee your place in the course, as we need to make sure applicants meet our minimum requirements for the course (you can see them under ‘Course Requirements’).
Registration ends on 04.01.26.
- Application Review – We go over all applications and make sure they meet our course requirements.
- Donate and secure your place – Once you receive an email from us, you will have 48 hours to complete the registration and secure your spot in the course. The ‘cost’ of the course is a donation of minimal 1500₪. You will be able to choose how much you’d like to donate.
Should you not complete your registration within 48 hours, we will automatically move to the next applicant on the list to secure their place, regardless of when they applied to the course.
- Your donation – You can see the various charities we donate to in the ‘Who we donate to’ section of this page.
90% of your donation will be used to help these charities exist and support those in need, and 10% will go to Give and Tech’s operational costs.
- Participate in at least 80% of the lectures and practice sessions
- 8 weeks, 2 hours sessions will help you get all the background required to kick start as an AI PM.
- Official graduation Linkedin badge.
- A network of experienced, motivated PMs
The association’s approach is that the donation is not a payment for the course (it is a donation and the course is a by-product), so there is no direct relationship between the number of sessions the student has had and one refund or another.
If we think the course is not for you after one or two meetings – we will return the full amount and check if it is possible to put someone else in your place.
Participants are being selected based on their professional background and their potential to benefit from the program’s content.
All course lectures, practice sessions and panels will be held in Hebrew only.
Most sessions will be recorded subject to approval by the lecturers. It is recommended to verify with the course staff beforehand.
Coursedonation starting at 1800 nis and you can donate higher if you wish
Registration ends on 04.01.26.
Create tailored and effective giveback opportunities for professionals to maximize their influence on people, society, and the environment. This, by harnessing their professional strengths and skill set.
Course Staff

Or Hay
Senior AI Product Manager @ monday.com

Rita Kagan
Product Management | AI/Gen-AI ✨

Sagi Angel
Product Manager @ CathWorks

Shani Dotan
Product Management Leader

Ira Katz Galay
Product @hoopo

Almog Omrad
Cyber Security Product Manager @ Microsoft

Shira Hayon
Product Manager @ CTERA
Our Lecturers

Shai Passal
Senior User Experience Researcher @monday.com

Hadar Weinberger
AI Product Leader | Co-Founder @ Product For Product

Amichay Even Chen
Gen AI Products @ monday.com | Sr. Product Manager

Tal Elor
Co-Founder | AI Product Management

Shira Weinberg Harel
Product and AI Consultant

Or Hay
Senior AI Product Manager @ monday.com

David Columbus
Head of Data & AI @ Stealth

Tomer Simon
Head of Product, Algo at Via

Keren Katz
Lead Product @ APEX

Jonathan Kahati
Senior Product Manager at Microsoft Excel | Mentor Certificate

Oren Saban
Director of PM at Apex
Course Syllabus
In the course of 8 sessions, we’ll review the basics concepts of machine learning, and how they interact with the world of product management. We will discuss product management processes and methodologies and how we can use them to build ML products.
Course intro, AI PM role, and CRISP-DM framework
Supervised/unsupervised learning, deep learning, and evaluation
(LLMs, prompt engineering, and AI agents in products)
LLM talk – transformers and prompt engineering.
How to build your agent
what AI evals are there? What to choose? How to assess your model?
GenAI tools + practice group time about the previous lessons (AI competition?)
Designing AI-driven UX and building responsible, ethical AI, security
working with DE, data annotators, DS, ML – who to talk the same language
Working with cross-functional teams and staying current in AI










