Ai4PMMs
A practical one-day workshop Turn AI from a collection of tools into real workflows for Product Marketing
October 22, 2026 · 09:00–17:00 · In-person · 20 seats
100% of proceeds donated through Give & Tech.
You already use AI. The question is: Are you using it well?
Most PMMs are already experimenting with AI.
The challenge is turning "using AI" to truly leveraging it.
Participants learn how to:
Apply AI to real PMM tasks and use cases
Understand how AI can support repeatable workflows and go beyond one-off prompts
Identify opportunities to save time and resources
Maintain strategic thinking and human judgment
Apply AI at both individual and team level
What you'll actually do
One day. Real PMM work. Practical AI
Research-Use AI to accelerate market and customer research.
Positioning & Messaging– Explore faster ways to develop and refine messaging.
GTM & Launches- Apply AI across planning and launch workflows.
Sales Enablement– Create and improve enablement content more efficiently.
Knowledge & Content-Turn scattered information into useful, reusable outputs.
Is this course for me?
You are
- Already working in Product Marketing role (PPM with 2-5 years exp)
- Familiar with core PMM responsibilities
- Have tried AI tools likeChatGPT, Claude, etc.
- Want practical, structured usage – not theory
- Want to improve speed, quality, and strategic output
your goal: “I want to confidently use AI in my real PMM work starting tomorrow.”
Its for You!
The AI4PMMs Workshop is a one-day event focused on practical AI applications and real-world use cases, designed for experienced Product Marketing and cross-marketing professionals.
The workshop is designed to help Senior PMMs, Team Leads, and Directors build the skills to move from ad-hoc AI usage to structured, practical, and strategic application in real PMM work.
Participants learn from real-world PMM use cases and explore how AI can be applied across Product Marketing tasks, including:
- Positioning & messaging
- Market & customer research
- GTM planning & launches
- Sales enablement
- Internal knowledge & content creation
Key details
October 22, 2026 · 09:00–17:00 (Location TBD)
session will be F2F
Led by practitioners using AI in real work
Combines expert content, real PMM use cases, and a dedicated workshop
ILS 450 per participant
Limited seats
90% of the proceeds are donated to non-profit organizations
The other 10% helps us expand our activities
Market Timing
AI is already changing how Product Marketing works:
- Faster expectations from leadership
- More output required with fewer resources
- AI tools becoming part of daily workflows
- Competitive gap forming between AI-native and non-AI-native PMMs
At the same time, most PMMs are still:
- Experimenting without structure
- Learning from generic content
- Unsure how to operationalize AI
This is the transition moment:
From “trying AI” → to “working with AI as a core PMM capability”
Still not sure?
AI came to our worklife and changed eveything, but Most PMMs are still experimenting instead of actually using it in a structured way.
This workshop closes that gap.
In one focused day, experienced Product Marketing professionals learn how to apply AI directly to real PMM work – from research and messaging to GTM and enablement – through practical frameworks, real PMM use cases, and a dedicated workshop designed to make AI more applicable to their day-to-day work.
Not theory. Not prompts. Real work.
And all proceeds go to charity through Give & Tech.
workshow structure
Exact info will be sent after application
A focused introduction to AI in the context of modern Product Marketing.
Three Product Marketers share how they are actually using AI in their work.
A dedicated workshop focused on practical AI application for marketing work.
