Product Management 101 Workshop – July21

Product Management 101

Learn Product, UX, Data and Strategy
from the leading PMs in the industry

PM101 - 2

About the course

Product Management 101 is an extensive course developed by the Give&Tech (NGO) and Becoming Product Managers community.
We are proud to present this 12 session project-based course which is designed to let you learn and experience the role of the product manager and gain valuable skills in the Product, Data, UX and Strategy domains. 
The course is taught by leading product managers in the industry and combines theoretical knowledge alongside practical skills and exercises.
An important element of the course is weekly practice sessions with experienced product coaches and your coursemates. These sessions will give you valuable feedback on your projects as you develop them. We believe that being able to give and receive feedback is a critical skill for product managers and entrepreneurs alike!
This course will not make you a product manager (and we doubt any course can) but we strongly believe this is a great first step in the right direction.

Please note the following:

  • The course will be held in Hebrew
  • The course lectures will be delivered via online Zoom sessions
  • There will be weekly practice zoom sessions after each workshop to help you fully understand each subject
  • There will be 3 face-to-face meetings during the course where you will be able to meet your coursemates and participate in panels with leading product managers from the industry.
  • The lectures content, order of lectures and lecturer list might change.


  • We begin at 23.7, then take a break during the holidays from the 1.9 to the 30.9, and have our final session on 14.11. Scroll down to see the full schedule!

The sessions will be recorded and available for you to watch offline.

The association's approach is that the donation is not a payment for the course (it is a donation and the course is a by-product), so there is no direct relationship between the number of sessions the student has had and one refund or another. For those who are not suitable after one or two meetings - we will return the full amount and check if it is possible to put someone else in his / her place.


  • People working in the tech industry for at least 2 years
  • People with a desire to become a product manager (meaning, you’re not currently in a PM role)

  • Prepare for classes (Read materials in advance).
  • Participate in at least 80% of the workshops and practice sessions
  • Be able to work in a group and present your work.

  • Please note that in order to participate in this course you must meet our application requirements.

    The course registration will open on 23.06.2021 at 9:00 am and will be open for 24 hours until 9:00 am on 24.06.2021. Out of the applicants that meet our application requirements, we will randomly select 50 participants.

    Should any of those participants choose to not complete the registration process, the opportunity will move to the next applicant in line, regardless of when they applied to the course.

    The participation cost is a donation out of which 90% will go to non-profit organizations. The cost is a set range of  ₪1600-₪2600. You will be able to choose how much you’d like to donate.

  1. Click the “I’m interested” button
  2. Fill the required details
  3. We will review your profile
  4. Once we will verify that you have the required background, we will send the purchase instructions to your email
  5. The purchase window will be active for 48 hours - if no purchase is made in that window, we will automatically give your spot to the next in line

We wish to give a fair chance for everyone, therefore the participation we be chosen randomly from all to the applications.

Who we donate to?

The NPOs are chosen very carefully, they all support helpless communities, and they know how to make it work.
90% of the proceeds from the program are being donated, the other 10% is invested in our non-profit operational needs (finance, legal etc, we don’t have paychecks)

Our Lecturers

Carmi Ahuvia

Senior UX Architect at Citi innovation lab TLV

Erez Shilon

Product Management & Machine Learning professional @ Contentsquare

Hilla Bakshi

Community and Engagement Manager at Papaya Global

Ran Erez

Senior Product Manager at Taboola

Tal Florentin

CEO at Summurai – UX Award winner – Author, Speaker

Tommy Barav

Founder & CEO at Magical • Forbes UNDER30 •

Yoav Yechiam

Product Strategy, Optimization and Analytics specialist

Course Team

Bar Bartal

Customer Success | Partnerships | Business Development

Dana Raz

Product | Product Marketing | Data Oriented

Erez Shilon

Product Management & Machine Learning professional @ Contentsquare

Ran Erez

Senior Product Manager at Taboola

Our Sponsors


The Course schedule consists of 12 lectures delivered via online Zoom sessions. Some of the lectures will also include hands-on practice with the lecturers.
During the rest of the week, we will be available to answer any question or concern via a dedicated Slack channel and practice sessions.
We strongly believe that practice makes perfect – you will have many hands-on exercises to help you implement the new concepts you’ll learn.
During this course you will also get a chance to meet the Non-profit organizations and see how this course impacts not just your personal career but drives a greater positive change around you.

Welcome to Give&Tech
Meet the non profits
Product Management 101 by Ran Erez

Zoom Caffe- a fun chat with your course mates!
Problem Definition by Sagee Ben-Zedeff (Facebook)
Business Models 101 (Whose problem are you solving?) by Noam Maman

Zoom Caffe- a fun chat with your course mates!
KYC Workshop by Tamar Schultz

Zoom Caffe- a fun chat with your course mates!
Jobs to be done and the User Journey by Yael Sharabi
The Art of Prioritization

Working with Product Managers (Open Panel)

Jobs to be done and the User Journey
The art of Prioritization

Zoom Caffe – a fun chat with your course mates!
Guerilla Market Research by Shelly Shmorack
North Star Metrics (From KPIs to Roadmap) – Without OKRs by Tomer Fuss Sanderovich, VP Product Natural Intelligence

Guerilla Market Research
North Star Metrics (From KPIs to Roadmap) – Without OKRs

Zoom Caffe- a fun chat with your course mates!
“How to make Data Driven decisions? (Only Theory no workshop)” by Elena Levi
Mixpanel workshop by Yoav Yechiam

Welcome back! by Max Reuveni
UX for PMs Intro by Tal Florentin

Wireframes home assignments by Carmi

F2F Caffe / Zoom Caffe – a fun chat with your course mates!
MVP Workshop

Zoom Caffe – a fun chat with your course mates!
Product Market Fit by Maayan Gotlib
Go To Market Strategies

Product Market Fit
Go To Market Strategies

Zoom Caffe – a fun chat with your course mates!
Effective Time Management

Zoom Caffe – a fun chat with your course mates!
Stakeholder Management by Ilil Ben Shalom
Effective Communication Workshop by Max Reuveni

Zoom Caffe – a fun chat with your course mates!
 Networking for Product Managers by Hilla Bakshi
Cracking the PM Interview by Ran Erez

Live solution by Ran Erez

Panel – The PM Career
Project(s) Showcase
Diplomas + Swag


It’s easy: all we need is your email & your eternal love. But we’ll settle for your email.

Special price for early birds until 10.10.2020 🚀


Join now to our upcoming workshops